Zitat des Tages über Marken / Brands:
You don't sell as many records as you used to because of illegal downloads, but I think there are other ways you can make money through your music. Whether it's through merchandise or teaming up with other companies or brands or whatever, there are ways.
I want to evolve each season. I never want to be one of those brands where people know what they're going to see. I always want an element of surprise. One thing I never want to do is copy what anybody else is doing. I have a signature, and it's very important to me to stay true to that.
There are not that many new media brands you can say that about nowadays.
Consumers are looking for those trusted brands to help with search and discovery and streaming content choices.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.
Best Buy is just too Western! They do not stock enough Chinese brands, and Chinese people do not want to buy foreign brands.
I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.
At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton.
Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!
An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.
Being in Loyola College exposed me to other options and gave me confidence, apart from the freedom to bunk classes. I became a merchandiser and then a garment manufacturer, and interacting with foreign buyers and manufacturing foreign brands in India gave me a high.
Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
I've always believed about brands and media that the mistake sometimes that's made is to think you're just going to take what you've been doing and kind of re-purpose it into the new platform. I don't think that ever works because consumers look for different experiences in different media formats.
As a black woman trying different products and figuring out what works best for me, the one thing that I realized is that hair brands lump us together as having 'black hair,' but all black hair is not alike.
Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
If a comedian has a strong following, and the branded segment feels different compared to what you typically do, people will know right away that it's not authentic to who you are as a comedian or performer. Brands need to keep that in mind.
I like being a consumer. I'll do collabs with brands I like, only because I would like something free to wear. But I don't want people to dress like me, which is what you're asking when you create a brand. The fashion industry's just a super-duper headache.
Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
Branding in electric mobility is critical, but I think what Tesla has also demonstrated is that you can build new brands.
If companies are able to have multiple revenue streams and have their hands in multiple pools of money, then why shouldn't the people who actually work for those brands be able to do the exact same thing?
The kind of roles which you get, people identify with your roles, and it then leads to the kind of brands you get.
Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.
Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.
If you do generic things, you know, after a while, brands or designers become stagnated.
The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'
I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960.
I grew up in Perugia, Umbria, in a world outside of fashion, so I didn't learn about it until I was older and moved away. In Milan, the women are really into fashion, and all the big fashion brands are based there, but I don't think they feel pressure to look good all the time.
I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.
At the age of eight I started getting into fashion, brands such as Tommy Hilfiger, Nautica and Ralph Lauren. But in 2005 I started wearing John Richmond jeans.
Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason - because some people like them. It's the same with baseball statistics.
My view is that, just as in many businesses, brands really matter. There will always be a role for destination sites. Eighty million users come to our destination. I think that will be the vast majority of our future business.